The Gatorade Conspiracy [Archive]

Ghoulish Delight

04-21-2006, 04:15 PM

It's times like these that I wish I could find a copy of my favorite piece of advertising ever. A soc. professor I had showed it in a lecture. It was for, I believe, "Cool" brand cigarettes and it featured a young couple playing on the beach, just at the edge of the water. The female was wearing a shirt that said "Fresh" across the chest. A wave had come in and splashed up, with spray, well, spraying everywhere. You look log enough, and all of a sudden you notice that one little bit of the spray, and only one, was casting a shadw. A, ummm, tadpole shaped shadow, right on little Ms. Fresh's chest.

And then you glance down at the bottom, where there's a big block of ad copy. Most of it pointless drivel, and all in tiny 8 or 9pt font, but towards the end of the copy is a phrase that was either bold or italicized or both. So the paragraph looked kinda like this one with the sentence, With Cool cigarettes, you can come on Fresh, jumping right of the page at you.