Tref
08-03-2007, 11:31 AM
... AT&T (has) quietly started offering $10 DSL as was required in its deal to buy BellSouth ...
The company was promoting many other, more expensive, DSL options, but the only way you could get the required $10 version was if you specifically knew to ask about it. Broadband Reports points to an interview from an Atlanta newspaper with AT&T CEO Randall Stephenson where he's asked about the $10 DSL. The interviewer points out that no story about AT&T resulted in a more irate response from AT&T customers as its story about the hidden offer for $10 DSL
Stephenson's response? First he denies that the company made it hard to find, and then he says that they're not promoting it because customers don't want it.
... the claim was that customers didn't want naked DSL either, despite the success many other companies were having with it, and numerous articles with people clamoring for it. It appears that AT&T has figured out that when there's really no competition, you get to decide what it is your customers really do or do not want.
Keep it on the low-down.
To read article, click here (http://techdirt.com/articles/20070801/154117.shtml)
AT&T CEO Randall Stephenson (http://www.adoptionblogs.com/media/Adoption%20Search/Shhhh.JPG)
The company was promoting many other, more expensive, DSL options, but the only way you could get the required $10 version was if you specifically knew to ask about it. Broadband Reports points to an interview from an Atlanta newspaper with AT&T CEO Randall Stephenson where he's asked about the $10 DSL. The interviewer points out that no story about AT&T resulted in a more irate response from AT&T customers as its story about the hidden offer for $10 DSL
Stephenson's response? First he denies that the company made it hard to find, and then he says that they're not promoting it because customers don't want it.
... the claim was that customers didn't want naked DSL either, despite the success many other companies were having with it, and numerous articles with people clamoring for it. It appears that AT&T has figured out that when there's really no competition, you get to decide what it is your customers really do or do not want.
Keep it on the low-down.
To read article, click here (http://techdirt.com/articles/20070801/154117.shtml)
AT&T CEO Randall Stephenson (http://www.adoptionblogs.com/media/Adoption%20Search/Shhhh.JPG)