View Full Version : KFC + Salvation Army
CoasterMatt
09-01-2007, 12:18 PM
http://www.kfc.com/about/pressreleases/082807.asp
SPECIAL DELIVERY: SCENT OF FRESHLY PREPARED KENTUCKY FRIED CHICKEN TO TEMPT TASTE BUDS OF AMERICAN OFFICEWORKERS
KFC Unveils New $2.99 Deals Via First-Ever Aroma-Focused Corporate Product Placement
LOUISVILLE, KY - In a marketing first, KFC is highlighting the launch of its $2.99 Deals by placing the mouth-watering aroma of Kentucky Fried Chicken in the halls and offices of corporate America.
Forget television integrations or corporate naming rights, Kentucky Fried Chicken's first-ever "scent-focused" pilot program teamed KFC with corporate mail rooms nationwide. Along with carrying inter-office mail, overnight packages and bills, mail carts in Washington, D.C., Chicago and Dallas delivered the aroma of freshly prepared Kentucky Fried Chicken during pre-lunch mail drops.
Through the pilot program, KFC worked with an online company, a business-to-business consulting firm and a non-profit, to include a $2.99 Deal - a plated meal including KFC's world famous chicken, a side item and a biscuit - on the actual mail carts that pass the offices of hungry workers.
"There is truly no better brand ambassador worldwide than the signature aroma of freshly prepared Kentucky Fried Chicken," said James O'Reilly, chief marketing officer for KFC. "And we couldn't think of a better way to showcase the value of our new $2.99 Deal than to inject the mouth-watering scent of Kentucky Fried Chicken into the corridors of corporate America."
To bring the sweet-smelling promotion to life, KFC collaborated with Chemistry.com in Dallas; the Trade Association & Society Consultants of Washington, D.C.; and the Chicago offices of the Salvation Army.
The Salvation Army?!? How the hell are they tied up with such an evil scheme?!? Just great, you're typing up a memo, and suddenly, it's like Soarin' Over KFC...
SacTown Chronic
09-01-2007, 12:50 PM
Pfft, I know of a whorehouse that's been doing scent-based advertising for years.
SacTown Chronic
09-01-2007, 12:51 PM
^I'm not sure if it's done on purpose, however.
BarTopDancer
09-01-2007, 01:35 PM
And they wonder why American's are so overweight.
CoasterMatt
09-01-2007, 01:56 PM
And they wonder why American's are so overweight.
They have no good taste in fried chicken? ;)
Gn2Dlnd
09-01-2007, 02:10 PM
American's what are overweight?
Capt Jack
09-01-2007, 03:45 PM
They have no good taste in fried chicken? ;)
damn right. while I'll eat it if Im starving its probably the worst mass market chicken available today
RStar
09-01-2007, 04:58 PM
American's what are overweight?
Amazing what a missplaced apostrophe can do! :p
mousepod
09-11-2007, 09:42 AM
For the last week, we've been so busy unpacking that meals have been an afterthought, resulting in us getting food in places a few blocks from our new place. On Sunday, I grabbed a couple of pieces of chicken at our local KFC. The place smelled... bad. If they used that scent in offices around the country, it could promote healthier eating.
AllyOops!
09-11-2007, 10:43 AM
I desperately try to avoid eating meat, and then always collapse in a fit of meat lovin' frenzy sooner or later. However, I do my best and eat lots & lots of fish, and occasionaly indulge in chicken. Having said that..
KFC makes my innards want to turn to dust. I swear, I taste beak (not that I know what beak even tastes like & all, but I'm gifted with chicken clairvoyance). :p
It's partially that as I've grown older, I've become like a child and incredibly picky. It's also partly the fact that I won't touch fast food with a 10 foot pole. Not because I'm the picture of smart eating choices (oh, far from it says the girl who considers gas station pie one of the bestest things ever) but because I had an experience at a McDonald's that would make your skin crawl.
However, prior to that? I admit that I used to ♥ KFC Bowls. You know, the mish-mash of well, mash potatoes, corn, melted cheese, grvy and fried nuggets resembling something that was once foul? Yeah, those. Those were bomb until I had my life-altering fast food epiphany. ;)
Not Afraid
09-11-2007, 01:45 PM
Pfft, I know of a whorehouse that's been doing scent-based advertising for years.
Smells like Red Snapper?
Kevy Baby
09-11-2007, 02:00 PM
Tacos
Cadaverous Pallor
09-11-2007, 03:58 PM
I am an actual KFC fan *gasp* though I don't have it often because I know it's terrible for you.
The idea of the scent of KFC wafting through as a delivery person passed my door.....it's just evil. EVIL.
I'm envisioning some poor cube resident shaking a fist at the heavens and yelling "DAMN YOU, KFC!!!"
flippyshark
09-11-2007, 06:16 PM
KFC always smells great to me, but the experience falls apart when I get around to actually eating it. (Unbelievable greasy, the meat always seems to be skimpy, the coating just salty, not flavorful) I used ot much prefer a chain called Golden Fried Chicken, which I went to in Albuquerque New Mexico a very long time ago. These days, I go to Popeye's for my disastrously bad-for-me chicken fix, because I like the spicy coating.
innerSpaceman
09-11-2007, 07:28 PM
KFC makes my innards want to turn to dust. I swear, I taste beak (not that I know what beak even tastes like & all, but I'm gifted with chicken clairvoyance).
Um, Ally ... your chicken clairvoyance is on the fritz.
Beak is the only chicken thing you won't taste when eating KFC.
The birds' beaks are removed soon after hatching. It's the first in a long string of absolutely disgusting, gut-churning, heart-breaking elements of a foul's foul life before fast-food-supplying death.
Your innards should indeed want to turn to dust when eating KFC. Just not for the reasons you psychically perceived. ;)
CoasterMatt
09-11-2007, 07:42 PM
Chicken tastes so much better when you kill and pluck the chicken yourself.
AllyOops!
09-11-2007, 09:53 PM
Um, Ally ... your chicken clairvoyance is on the fritz.
Beak is the only chicken thing you won't taste when eating KFC.
The birds' beaks are removed soon after hatching. It's the first in a long string of absolutely disgusting, gut-churning, heart-breaking elements of a foul's foul life before fast-food-supplying death.
Your innards should indeed want to turn to dust when eating KFC. Just not for the reasons you psychically perceived. ;)
Haha! :D You got me- I totally freak and then claim the most outrageous things that not one person (including myself) can remotely believe when dealing with anything I don't like or am frightened of. But even in my idiocy, I'll work myself up.
Wait- the only thing I won't taste is beak? But everything else? Ugh! Does this mean they include testicles?? I knew it. I swore the last time that I had a six piece it was just ripe with chicken nuts. Ugh. I gave my dinner oral.
Now is where I get neurotic.
If KFC gives me the wiggins'? Then it must be the beak. Beak isn't used? Then it has to be rooster waddle. I just know it. Waddle n' gravy.
This could happen. I could wig & claim such a thing, as my boyfriend rolls his eyes and tells me that, "no, it's not what you think. It isn't possible". Thank you, honey. But thar be death hormones in that there henhouse. I just know it.
Last night, as we walked by the golf course, gazillions of teeny tiny flying gnats appeared. I freaked, ran into the house and declared that I just knew some flew into my ears. My eyes. And now those gnats will lay their pulsing larvae inside of me and dammit, any minute now I swear my mouth will give birth to fruit flies, death gnats or some scary sh*t like that. I just know it.
Yeah, I'm a tad dramatic. :rolleyes: ;)
CoasterMatt
09-11-2007, 10:20 PM
Yeah, I'm a tad dramatic. :rolleyes: ;)
But oh so entertaining! :D :cheers:
BarTopDancer
09-11-2007, 10:26 PM
Tacos
Boobies.
Gn2Dlnd
09-12-2007, 01:41 AM
I'm envisioning some poor cube resident shaking a fist at the heavens and yelling "DAMN YOU, KFC!!!"
I see what you almost did there.
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