The article seems fairly clear on that point:

Whenever the content supplier come out with a new technology, they always hype and spin it to sound like a wonderful FREE thing, and how you'll be able to do all sorts of things, then the accounting side kicks in, and suddenly features start disappearing and things go to hell. Anybody remember the DIVX disc? Or Buena Vista Home Video's own version of Flexplay called the eZ-D?

Bah! I'm supposed to actually read the article? This is the interwebs, we don't do that here.

So let's suppose they do give you "permanent access" rights. Then it becomes another cloud computing problem. What happens when the cloud isn't available?

And what about the bandwidth problem? Each time you want to watch a movie it needs to be streamed or downloaded. In a time where ISPs are talking (and implementing) download caps, this isn't good.

It just seems like, in the end, there will be less control for the consumer on how and when they consume their entertainment.

Oh, and also from the article:
As tight-assed as many of the movie studios are (including Disney), this is sure to be used as aggressively as possible.