Anyone who spends their time writing the tweets that this guy's been writing (while I don't doubt his dad says some funny sh!t, I also don't doubt that he's been consciously rephrasing/paraphrasing/fabricating to make it funnier) is obviously a wannabe writer. He got noticed.

I doubt the show existed as a CBS property before Justin started tweeting. I don't know if "TV show" was in his plans the whole time, but I never assumed it was anything other than a guy writing funny stuff in an effort to gain attention for himself. If that's "just" a "viral marketing campaign"...whatever. Was it funny? Yes. Was I entertained by it? Yes. That's all I really care about.

Dude, I love this. Followed and recommended to fellow Twits.

The best kind of "ad" morphs from "ad" to "entertainment". :snap:

Now don't get me wrong - I think the tweets are funny, and I can see them adapted to a TV show very easily (and one I would most likely watch, too), but my discontent basically comes from the fact that we are now being manipulated so much by things claiming to be something innocent (ie an amateur broadcast/tweet/etc) when in fact they're trying to make us watch something - why the masquerade? If they said - "here's some clips / dialogue from the upcoming show '**** my dad says'" I'd still find it just as funny. (case in point - Balloon Boy being an attempt to get that family on another reality show or that girl who did the youtube blogs and everyone was really entranced by her, and it turned out she was a NZ actress and it was all scripted - I've forgotten her name already, so that one didn't work.)

That's assuming that this was a pre-show campaign, which there's no proof of as yet. So I'll hop off my vegemite crate for now. :D

BTW: I'm working on a YouTube cooking channel for myself, so watch this space. If you can't beat 'em, join 'em.