Already commercial, yes, but not advertising. I HATE it when a song I actually like becomes incidental to a pitch for car, beer, soda, whatever. Luckily for me, the songs I love are very rarely chosen by the Madison Avenue set.

Worst recent example, "New Toy" by Lene Lovich showed up in a Target Christmas ad. Now, I love shopping at Target, and I love Lene Lovich, but they did not do each other any favors. The ad made the song sound completely stupid, and the song was too quirky and distracting to serve the advertiser well. aaack.