Custom cabinetry. I have no idea if it will be successful - but I'm hoping that there may be a little more disposable income with that demographic. Or maybe I'm just stereotyping and will be looked down upon by my assumptions.

Hope not.

I've read most of them, with a great appreciation for the press, for the media - all of them, any of them that have been in front of me all these years. I have a vast variety of sources where I get my news, too. Gaytown isn't a foreign country, where it's kind of suggested, "Wow, how could you keep in touch with what the rest of the planet may be thinking when you live up there in Gaytown?" Believe me, Alaska, er, Gaytown, is like a microcosm of America.

I keed, I keed. Advocate and Frontiers have already been mentioned, but I don't read either of them with any regularity. What I do respond to is advertising in non-Gay publications aimed towards my needs. A Gay-friendly ad in a "straight" publication is much more impressive, the advertiser has taken a risk to let me know they'd like my business.

That reminds me I need to renew...

Personally, if a non-gay-specific thing is advertised to me as a gay man in a gay publication, I find that very insulting.

If I want kitchen kabinetry (and if I want to spell it that way), I will look for it wherever "normal" people do. Sheesh.


No offense, Betty. And I wish you best of luck tapping the demographic with the most disposable income in the coming age of ZERO DISPOSABLE INCOME for most Americans.

Really? Or are you specifically saying that if an ad is "Gayed up" you're insulted. I can't imagine getting my panties in a bunch over a generic ad for cabinets, or for that matter, ThinKrisps, unless the text is something like, "We know you Gays have lots of moola, so here's a naked man on a cabinet eating a ThinKrisp."

Yeesh, lighten up.

See - I didn't mean any offense by that. When I think of demographics to advertise to, I think in terms of groups of people. People who golf. Housewives who live in big houses on the hill. Doctors. etc. Business is harder and harder to come by nowadays... and when I had a magazine contact me yesterday to advertise and they said who their demographic was, it occurred to me that WOW - why didn't I think of that before.

My comment wasn't meant to infer anything not "normal". In fact, I wondered if by putting our ad into a publication with that demographic, we may be looked upon more favorably somehow. I guess I wanted to think that by putting our ad in, someone would read it and think - this is a company who is willing to show others they aren't afraid of "teh gays".

So, my very sincere apologies ISM. I'm a hetero and I'm not real clear on what is appropriate or not in regards to this - so I just speak honestly and from the heart and hope that I don't step on toes.

and you sure it isn't just cause it's me saying it. I always go the feeling you didn't like me much... not that you know me... but just that feeling I had for some reason. (which of course is a prompt for you to either confirm that or tell me how much you really really do like me. ;) )

Okay - I'm going to just shut up now.

sigh.

OC Weekly isn't really specifically a gay publication, but it's "alternative media," isn't it?

I disagree with iSm.
If some company advertises in a gay publication I am more likely to buy their stuff or at least recommend them to someone else. And if they "gay up" their ad, like Budweiser does or Absolut does, I find that to be a good thing. It makes a statement and I like that.
I always take note of who is sponsoring gay events or TV shows on Logo. It's important to me.

Yeah, there's a lot of that going around. Don't worry about it, we keep a large stack of pancakes around here for just such occasions. I'm having one right now. Anyhow, your question was legit, and there are plenty more Gays around here than have responded so far.

I know my friend feels the same way.

As a hetero person with a lot of gay friends I also take notice of what businesses sponsor gay events and try to give them my business. You can bet I'm a lot more willing to part with some of my money on some new Apple toys after they gave that chunk of change to No on 8.

I think you're thinking like a smart business person Betty. I don't think an ad in a gay publication is insulting - well maybe if you had some Village People look alikes in it - but I'm like you, so what do I know?