Reds always fade. I have to do mine every 6 weeks.

I do mine several times a week.

And I do my hair about once per five weeks.

3 weeks!!!

Is it safe for me to just go buy color at a store and do it myself? Now that the red base is in?

Go for it honey !!!

Walmart has a special on satin water-based...and I promise you won't fade, chip or crack for 4 years.

For solid colors, I always go store-bought, and do it about every 6 weeks, especially with reds.

Also, to help the red last longer, try using a henna shampoo. You can find those at some natural products stores.

picked up the dark auburn at Sally's- the color # is 666 ;)

Did it myself- and my hair is back to dark red- yippee!