Yep, I see that, too. But it's a fine line between support and pandering. One that I don't expect advertising to be too shy about crossing.



I guess the short answer is I'm a gay with disposal income, and I'd really like my kitchen cabinets re-done ... but I won't see your ad if you place it in Frontiers. I don't read that just because I'm gay, and I don't buy from their advertisers just because they seem gay friendly enough to take gay money.

Is that like Disney Dollars?

Gay money? I'd better check my wallet...

Agreed. But you're basically saying that gay magazines should have absolutely no mainstream products advertised in them, 'cause that's just pandering. Personally, the only time I have a problem with it is if the company starts making excuses and/or pulling ads when some group or other gets their panties in a bunch about it. If they treat it as scandalous then screw 'em. But if they're advertising their because they want money from them, just like from any other human being, then by all means.

*cough*McDonalds*cough* :rolleyes:

Oh, I completely agree that gay mags should have regular advertising. But ya know what, I actually prefer if it's REGULAR advertising, and not the GAY VERSION of an otherwise regular ad.

For me that would depend on the ad and the advertiser. If they advertise in other publications, and those ads are tailored to those publications' readership, then I'd see no problem with doing the same for the gays. But if they've got a consistent look and feel throughout their other advertising outlets and change JUST for a gay rag, then perhaps that crosses the pandering line.

iSm does not prefer pictures of hot naked men??!?

Anyone have an anal thermometer? We need to take his temperature.

It depends what you mean by tailoring it to gays. Sometimes, even while I find it hottens things up a bit (is that a word?), it's kind of insulting at the same time.

But there are other ways, often less blatent than draping a scantily clad hottie over your kitchen cabinetry, that makes the tailoring more palatable and, indeed, appealing. Showing a family with two dads pulling cereal out of the kitchen cabinet for the kiddies is a less obnoxious scenario.


All in my humble, and apparently minority, opinion.



I can't afford to re-do my cabinets anyway, so please don't even listen to me!

No argument here. There are clever/tasteful ways to do it and pandery ways to do it.