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Oh don't even get me started on font names. They can get so creative. Snipple, Girls are Wierd, Blackadder, Chicken Basket. They come up with great names.
I never thought to look up why they were called that way though. I'll have to check that out. |
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Yep, I'm a huge font fan. I think it comes from doing old wax-roller layouts for newsletters and pamphlets back when Alex was still in diapers. OK not that long ago. But I started in undergraduate school and switched from wax to computer.
I started doing desktop publishing using Aldus Pagemaker 2.0. And fell in love with the ability to use different fonts (up until then I was only familiar with machines running DOS). Quick: What font did the Obama campaign use for its primary signage? Spoiler:
It's just too damn bad they want to charge me $200 for the basic set! Argh. |
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The problem with most font usage (as Kevy alluded to) is that most people have absolutely no clue how to use the fonts in their library. It's kind of like someone who can barely boil water, going into a kitchen to cook a meal and discovering an entire cabinetful of spices. They have absolutely no idea what each one is like, how they work together, how some need to be used in very small quantities, how some work well together or don't, etc. "Ahh, look, let's add white pepper, cardamon, cinammon, thyme, allspice, sea salt, Chinese mustard, brown sugar, and a quarter cup of this pretty saffron stuff." |
There was this comic company called CrossGen that was pretty big back around 2000 and they had a real nice Ying/Yang logo that was prominently displayed on the top left-hand corner of all their books. It was a good logo. About 6 months or so before they went out of business they changed their logo into one that was, IMHO, pretty unattractive. Once it changed it was very unidentifiable. Makes me think how logo/font changed folks opinion of the "product."
Also, remember when they changed the Disneyland font? |
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