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Yellow Pages Opt Out
I have previously posted about the DMA Do Not Mail registry where you can put yourself on a national Do Not Mail list. Since they have been getting more aggressive about it, I also wanted to share the Yellow Pages Opt Out site, where you can sign up to not get the printed version of the Yellow Pages delivered to you:
http://www.yellowpagesoptout.com/ At the same time, I will also copy a segment about paper usage to dispel some misinformation about paper (from the Choose Print web site): Quote:
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Thanks Kevy - my family were all loggers so I'm with you on the renewable resource. Personally I don't use a print copy so I'd rather not get one to have to dispose of.
Now if you can get the idiot yellowpage telemarketers to quit calling my office I'd be very happy! |
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Oh yay! I hate getting them since I just toss them. I wonder if it will actually stop though, since they are dropped on our doorsteps. I suspect the people doing the dropping aren't going to be paying attention to an opt-out list.
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Back in November'ish I took the time to sign up for DMA list, set all my monthly statements to "On-line only" and sent "Take me the hell of your list" postcards to every company that sent me catalogs. Last year the average daily mail delivery was ~12 items. Currently I average 4-5 items per day.
So a rough calculation would be: 7 less/day * 6 days * 52 weeks = 2,184 less items per year. :) |
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The only reason we have paper phonebooks taking up space on a shelf is because I live with a Luddite who thinks we might actually need to use one someday, even though we haven't in years.
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And fun rabbit toys.
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But probably not at the same time.
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But overall, from the consumer point of view, aren't those arguments essentially a different version of "I bought this pair of shoes I'll never actually wear, but they were 50% off so I actually saved $100?" Sure, paper may not be as bad as you might think, but that doesn't mean it isn't as good as not getting the paper at all (if you have no need for the paper). |
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Can't you just follow the airline example and slap a fee on printed statements? That sounds like a win-win. Either consumers opt out or it becomes a profit center. |
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Printing may not eat through trees the way most people imagine it does, but it's not resource-free, and reduction of consumption of resources is a good goal to have. |
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And yes, resources are needed to run the machinery to cultivate/cut the trees, run the paper mills, etc. But resources are also need to generate the electricity to run your computer, make the computer, etc. (so that is not a panacea either). No system is perfect. |
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