Best Commercial Ever, period.
 

I almost put this in Misc. Movie Musings, mods feel free to move it.

Marty does Hitch

Okay, that was awesome.
Thanks for posting that.
:)
Did an Alfred Hitchcock look alike show up anywhere in the commercial? I didn't see...

Loved it.

Don't think so, but I'd love to get a close up look at some of Marty's memorabilia. I saw, briefly, Bad & the Beautiful one sheet, the Spellbound one sheet (naturally) and a lobby card from Sunrise. Not sure what film the Lana Turner insert is from.

I loved seeing Thelma in there editing it!

what a great way to start my morning.

bravo...and thank you


dang that was fun :snap:

major morning mojo

While I found it somewhat funny (and a lovely tribute to Hitch) I'm sure much of this flew over my head.

Hahaha, that was awesome!!


Um, but what's it a commercial for?


I kinda want to run out and watch North by Northwest and The Man Who Knew Too Much, but I'm not inclined to buy anything else. So, ???


Well, at least I hope this will put a damper on the re-make of The Birds, since the great Martin Scorcese did a better job of it in one long closing shot than some hack working on an ill-advised remake of Hitchcock can ever hope to!

Totally awesome! I am going to watch it again.

Oh, it was the wine???


Um, sorry, bad commercial then. I had zero idea.


Perhaps because the name sounds like some internet news service and not at all like a winery.

I don't know if it's that or somethine else, but if you can't sell me champagne with a Scorcese tribute to Hitchcock, you're doing something seriously wrong.

You've never had Freixenet? It's a decent champagne. I love(d) champagne.

See? I got it, I know the wine. Formerly ultra cheap champagne in a black bottle.

I still think, fabulous commercial and fabulous take on Hitch.

References I caught were, North by Northwest, The Man Who Knew Too Much, The Birds and Rear Window.

Loved the small details, the hankie, exact duplication of Eve Kendall's gown.

It may be arcane for people not familiar with Hitch or the wine, so iSm, you are right, as a commercial this can fail on many levels. But, I got the joke and it made me want to but the wine.

I also loved the reference during the final shot with Scorsese declaring "We can do Greed, we have the stills."**




**famous silent film by Erich von Stroheim, meant to be ten hours by von Stroheim, ruthlessly cut by MGM to 2 hours. It's a grim film, but the full version has long been the holy grail amongst film geeks. Negative elements are gone, the film was reconstructed with stills and it's agonizing in the grimness and agonizing in the sheer detail von Stroheim shot. Too much, way too much.[/size]

The fall = Vertigo?

that was my thinking.

but...what was with all the birds at the end?

:cool:







(yes, Im kidding)

nursing a crappy cold, but loving the fact I watched this commercial this morning! Thanks for posting it!

I was thinking the fall was from Rear Window. But I guess it could be from Vertigo...

The flash going off was a Rear Window moment.

Delightful.

Now I think the fall was North by Northwest.

The stabbing is Dial M for Murder.

The strangulation is familiar but I'm not placing it.

The cheers/kiss is To Catch a Thief? (No fireworks).

It mirrored Jimmy Stewart almost exactly from Rear Window.

I was surprised nothing from Vertigo, nothing that I caught.

Quite good, thanks for sharing!

The guy getting up on the chair was Vertigo-reminiscent. Just a flash of Jimmy Stewart getting up on a chair in Midge's apartment.

All I know is that I don't want to go back to work. I want to stay at home and watch Hitchcock films.

I think the strangulation is also Dial M for Murder.

Ah, the flash was Rear Window! Thanks, I couldn't quite place it.

And yeah, the way the fall was filmed was pure Vertigo ... but of course the situation of man falling from concert-house opera box was total Man Who Knew Too Much. Great combination.


In fact, the ten seconds combining North by Northwest, Rear Window, The Man Who Knew Too Much and Vertigo are like the most freaking awesome 10 seconds of film EVER!

http://www.imdb.com/gallery/ss/0052357/5.html?seq=12


Check out the photo from Vertigo or the fall.

And, of course, the fact that we don't see the actual stabbing happening is a Psycho reference.

I could just watch this over and over. I've seen enough Hitch ot make this a fun treasure hunt.

Heh - Snowflake, you metioned the exact two things I was going to post. "Thelma! And von Stroheim!" We saw the version of Greed with the stills cut in. It was pretty incredible.

Definitely brilliant. I'm not sure how you could miss that it was a commercial for the wine... but even if you didn't know, I think out-of-the-box advertising is so much better than standard dreck. I'd much rather not know what something is advertising and be drawn in by what it has to say; for me, it drums up more interest in the product itself than "buy this product" would.

Who wrote it? They very cleverly folded in all of these references.

Of course, the music is from North by Northwest.

Now we know what was in Marcellus Wallace's briefcase.

I've said it before and I will say it again, I absolutely love the people on LoT. Where else can I go and people can dissect a commercial by Scorsese and find all the Hitch references and discuss them? At least with such bonhomie and good fun, nothing like some of the geeky film people I talk to who have no humor about film.

So which dolly-out/zoom-in shot from which movie is referenced?

And anyone who's seen the old special-effects show at Universal Studios would recognize the fall from Vertigo instantly.

There's a super-long opening tracking shot... Rope? Or maybe Notorious. I dunno, Hitch liked the tracking shots.

Also, the key is Notorious.

I watched the opening and I thought the long pullback from a subject was straight Scorsese. It was just a little slower than his usual back/forward stuff.

Yeah, I think (as I was trying to snidely imply) that's the source of the uncertainty...he reused he tricks. A lot. So the fall was probably a combination of at least 2 of the above-mentioned options.

Have you seen Jimmy Stewart's Rear Window fall? It's very similar to the fall in this commercial. I've seen it tons of times because it's so funny.
:D

The long tracking shot is also a reverse of the long tracking of the key in Ingrid's hand from Notorious. Could be, I'm wracking my brain, I know there are other long tracking shots like that, To Catch a Theif has the long tracking during the chase at the begining.

The key, how the hell could I miss the key reference? (b!tch slap up side the head)

OK, so I don't know my Scorsese as well as Hitch. There's a still of an actor (De Nero?) above the hitch archives. Is that a still from a Scorsese film?

OH! NOTORIOUS! That was a dumb miss on my part.

Now *I* don't want to be at work either... I want to cut a side-by-side referential comparison.

I think I will do it, actually - I need some Final Cut practice anyway.

That would be neat to see.
I sign up for the viewing of LSPE's comparison cut.
:)

Me too!

Hey LSPE, can you have it done in time for Saturday? :evil:

Wanna ask BossRadio if I can do it as a work project? :evil:

I don't know who the one on the right is, the one on the left looked like Marcello Mastrionni, but I am sure I am wrong. I need to rewatch it, but at work, of course, I can't.

I looked for Scorsese in the movie, but I didn't see him.

Homage aside, I'm guessing it was a calculated choice to use a Bergmanesque female rather than the icier blondes of the later films. If you're selling champagne, you probably don't want to pimp it with woman that are colder than your product.

I loved that Marty wouldn't touch the sheet protected pages with sanitary gloves on, because they were just so HOLY. And, hahaha, a missing page that allowed them to just cut to the end!

Brilliant.



He should stop making films already and become a hysterical pitchman!

But, the actress used was pretty much a dead ringer for Eva Marie Saint (down to the necklace and gown) from NxNW

Yeah, because although they were seated in the Albert Hall in London for a concert conducted by Bernard Herrman, her bit of business was in the audience of the auction in Chicago from a different film.

OMG, Hitch references galore and all mashed up!!

Now I want to sit down and watch Hitch films non-stop until I see each one, in turn.

If only there were a reference from Family Plot!

I loved him in the Amex commercials!

Here's one.

A more recent one.

See, and I thought the fall was from Saboteur.

The pull-back from the stage... Young and Innocent, maybe?

I'm pretty sure I saw Marty stand up in the crowd...

A lot of people fall in Hitch movies, huh?
:D

No The Trouble With Harry or Rope references?

I haven't seen Rope is such a very long time that I'm not sure I'd recognize a reference. I must remedy that soon. (In other words, I really should buy several Hitch box sets.)

I don't think the commercial was long enough to do a Rope reference. One of the coolest things about Rope was the very, very long takes.
:)