Lounge of Tomorrow - Lost / True Blood Crossover Promo Secret Code?

I'm hesitant to re-post this because frankly is sounds very suspect, but on the off chance this isn't BS....

Quote:

Alexander Skarsgård: SHIRTLESS True Blood Promo!

Alexander Skarsgård goes shirtless sexy in this exclusive new clip from the first Season 3 episode of True Blood.

Or is Eric naked??

To see the clip, viewers need to DVR Sunday night's Lost finale on ABC and during the True Blood promo, look out for the special QR code (example). To access the clip, take a picture of the QR code on your smartphone. This will require a QR code reader, here are the preferred apps: Inigma and NeoReader.

ALSO, as the June 13th Season 3 premiere draws near, HBO will host special screening events to be held in 50 theaters across the country on June 1st at Midnight/EST (9:00p.m./PT). Doors open at 11:00p.m./EST (8:00p.m./PT) on June 1st. Fans can enter to win VIP passes through a True Blood Facebook Sweepstakes, where they will be asked to register by "coming out" as either a vampire, shapeshifter, werewolf or fangbanger.

The look of things to come (Eric/Alexander Skarsgård shirtless/naked)?

Spoiler: