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Strange Bedfellows
Here's a link from the latest Disney Insider:
http://disney.go.com/inside/issues/stories/v060509.html Does it seem strange that Disney would be promoting a Dreamworks Movie on their website? |
I missed that. Which Dreamworks movie?
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That's funny, I don't see any ad for that. I have an ad for 'Disney Visa' and 'Familyfun.com'...
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I get that ad too!, and on the left side there's a popup for Pixar's Cars :)
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Those are random, paid advertisements. It's not surprisng at all. Why would Disney want to refuse advertising revenue? It's no different than a Universal movie being advertised on ABC. If they studio is willing to pay Disney for the ad space, Disney will happily accept their money.
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Yeah, it looks like they're just standard Doubleclick ad spaces. Disney can reject any ads if they want, but as GD says, why would they want.
What I don't understand is that Disney has on the payroll some of the most advanced, most modern, most standards friendly front end coders in the country (ESPN has been a leader in implementing almost fully compliant HTML/CSS) and yet almost every Web page they produce outside of the ESPN realm is coded as if it is 1997. This page hasn't a single <DIV> tags, no external style sheet, and is using tables in the most old-fashioned positioning way imaginable. |
It's no different than Disney movies being filmed at Universal Studios :)
I can't recall how many times guests get freaked out when they see a "Buena Vista Pictures" truck (with the castle logo) on the lot. |
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