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Originally Posted by €uroMeinke
Yeah, I read that link too and still don't get - but heck having an authoritative dollar value assigned by some other previously unknown internet site is good enough for me.
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"Backlinks". Essentially, how many different sources of traffic do we get. The more external pages (including search engines) that have links into us, the higher our value as it, theoretically, means more sources of traffic for advertisers.