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Originally Posted by Ghoulish Delight
No, it's not hassle to go to Blockbuster...but it's even less of a hassle to put something else in my queue, and I suspect more people are going to be doing that than will be making an extra trip and spending an extra $4.
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True but unless it was a huge hit that you really wanted to see it probably wasn't going in your queue anyway. It will be interesting to see if this works out and if other studios follow suit.