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Originally Posted by Cadaverous Pallor
Why would this help "theatre-land"? What kind of problems are there?
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Well, you have the typical problems, pay, moral, and how theatres are run company wise. Theatres get buy with pretty much a small percentage of ticket sales and concession. So they are less than willing to invest money into its employees and in fixing the mechanics of the theatre. These last few years it's been unbeliveable how the "upstairs" were unwilling to fix broken elements of the projection, sound, seating and that sort of thing. Edwards Theatres before they were bought a few years ago, were infamous for opening these expensive looking theatres, done on the cheep and then when they would start to fall apart, they wouldn't put up the money to fix them. In some cases they just shut them down or would build another one nearby.
So, I'm sure its no different than most companies. We can and have talked about Disney in the past this way too. I think with Digital projection and all the elements that will go into this - from developement to installation in thousands of theatres, to upkeep and running the machines, I don't see major theatres being very happy that they have to fork over the money to do this.
I would love to see a return of the studio run theatres. I think the quality of the experinace would be greater. If they put 1/2 the money the put into advertising of the movie into the presentation of the movie, I think its a win win for everyone.