I use watches to tell the time. I use calendars to tell the day.
That's part of why buying watches is difficult for me. I want plain simple elegance.
No digital. Digital is the opposite of elegance.
No numbers on the face. I know where they're supposed to be.
No date indicator on the face. I know what the date is.
No day indicator on the fact. I know what the day is.
No second hand. I don't need that level of precision.
No little doohickys where the numbers would be if there were numbers. Like I said, I know where the numbers go.
No barometers, compasses, calculators, depth calculators, etc.
Thin, low profile. I'm not compensating for a small penis with a huge SUV watch.
Metal band. Leather is uncomfortable.
Clasp band, not stretching. Stretching metal bands just pull the hair out of my arm.
Circle face. Putting a round device into a rectangular face is just stupid.
Preferably a black face but I'm open to variety.
All of these make Movado a prerfect brand for me, but the entry point for Movado is about $800. Skagen has in the past had some good designs (and that is what I lost) but none in stores right now.
Citizen has some good Eco-Drive watches with blank faces (since they are fancy solar watches with the solar panel built into the face lack of decoration helps) but the solar panel element is apparent under bright light.
This is a good watchface for me, though this specific model is thicker than I'd like:
I don't wear jewelry except watches and I recognize I'm horribly picky.