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On Saturday there was a bit on NPR with a "shopping psychologist" and she was talking about gift cards.
She said that men don't like gift cards because they trust their women to get them good presents and women like gift cards because they don't trust their men to get them good presents.
First I was puzzled by this idea that people are only getting presents from the opposite gender. But I also figure that if stereotypes are going to be the cause, the much more likely on is that generally men don't like to shop and that women do.
She also said that that kids like gift cards because they don't trust adults to buy them good gifts. I believe that one. However, if you're going to just give someone the gift of shopping, does it really show much more thoughtfulness to limit that shopping to a single store? Instead of a $100 Home Depot card (or whatever) just give me the $100 in cash and save me a trip to the ATM this week.
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