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They really had no idea how to market the film. When Heather and I went on the first day, they handed out questionnaires asking us what TV shows we watch, what websites we visit, etc. I guess a few other people filled in similar responses, because a week later there were ads for it on The Daily Show.
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"Give the public everything you can give them, keep the place as clean as you can keep it, keep it friendly" - Walt Disney
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