I wouldn't be happy if my son* came home and told me he was going to work at McDonald's but that doesn't mean I think there is anything wrong with adults working at McDonald's.
There are reasons I wouldn't be pleased to have a child working in most areas of the sex industry but none of them have to do with objection to the sex itself. And in some areas I wouldn't be much bothered at all (except to the degree that we don't like to think about our close relatives having sex).
But I agree that a lot of people do things that make no actual sense. That doesn't mean a process of commodification isn't happening but people make bad deals all of the time ("I thought he would change," "when he isn't drunk he is really a wonderful person," "if I'm easy, he'll like me" are still examples of performing commodification, just with stupid valuations).
* I wouldn't be happy if my son came home (because I wouldn't be happy about having a son), but that is a different pathology.
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