Quote:
Originally Posted by lindyhop
But through my work I see so many examples of our members throwing hissy fits over the tiniest things...
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It isn't just your members. We do a lot of direct mail business (print and mail about 45 million pieces per year). It is not uncommon to have "do not mail" addresses, commonly called suppression lists. There is no national "do not mail" registry as there is with the "do not call" registry (a myriad of reasons of which I will not go into here).
I would think that if one were to receive a piece of advertising mail that they did not want, that it would not be that difficult to throw it away. For one campaign that we are currently working on (several mailings over a couple of months), my customer got one card back. This individual took the time to write an expletive filled message on the mailer (it is a large postcard), stick it in an envelope, waste the $0.39 stamp to mail it back to the customer.
I'm thinking here that it would have just been easier to toss the card in the trash. It is not as if there were something embarrassing about the material (it was for a higher-end furniture store), it was simply a postcard.
The thing about mailing lists is that they are compiled by list companies (there are many) from a multitude of sources. Sending this card back to this company will have no bearing on whether you will receive mail from a host of other companies. He spent a lot of time for virtually no gain (I checked the lists of the future mailings we are doing and he was not on any of them; though I suspect that many Orange County based LoTers are - I found my name and addy).
We got a good chuckle out of it.