Quote:
Originally Posted by lindyhop
My Starbucks generally does a good job for me. I'm there every weekday morning so I usually don't even have to tell them my order, they tell me.
But it's weird that they're pushing Egg McMuffinish sandwiches. And the McDonalds across the street wants to sell me fancy coffee drinks.
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There's actually been a bit of discussion about their marketing strategies as of late. McDonald's has began a franchise-wide international revamping of their image, in order to compete with the likes of Starbucks. Starbucks, instead of responding in the way I'd hope, has responded with the line of breakfast foods. The changes launched around the same time for both.
I'm always in favor of doing what you do well, and McDonald's, like the food or not, does fast, cheap and bland well (and there's a sizeable market for that). McD's, is failing (somewhat) in its familiar arena, so it needs to branch out and it's chosen to take on Starbucks. Famous vs. Famous.
Starbucks does middle-class to affluent coffee well (sales, not quality, IMO). To me, this is an example of Starbucks believing that they're above their competition (and financially and in terms of size, they certainly are) to the point that they're venturing into new markets. Or, they're insecure of their market position (given that a couple of blind-tests have shown that consumers have preferred McD's coffee over Starbucks), and this is a defensive response.
On both sides, anyone who pays attention to marketing strategy can see right through it, and it's pretty sad. Like I said, I'm of Jim Collins' "Hedgehog" school of thought. Do your thing and do it well.
I think both of their coffees suck. At least I don't get pretentious attitude over at McD's.
P.S. I apologize, I haven't found a reason to even talk about the topics of two papers this semester and one paper from last. So... just ignore me. Please.
