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Well, I don't agree that Pirates 2 sucked but the incentive goes back a lot farther. And it hasn't broken all box office records, just the records for opening weekend which is a testament to marketing and hype not quality and popularity.
It'll be interesting to see how it holds up since so far I haven't run into a single person who has seen it and had much positive to say about it. By opening on over 10,000 screens did they blow their wad opening weekend? Will next weekend's drop be 50%? 70%? more?
A possible sign of things is the box office number for for Monday. Pirates 2 had a similar opening three-day as Spider-Man 3 and then made $18 million on its first Monday. Spider-Man 3 only made $10 million and will probably fall behind the pace of Pirates on Wednesday.
The theater I was in last night had maybe 12 people in it.
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