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And it may have made $380 million instantly ... but with it's reported $280 mil production cost and figuring more than the average $100 mil marketing costs ... it's barely broken even. And huge opening numbers mean simply that everyone who wanted to see it, saw it right away. And word of mouth is, as Alex pointed out, quite crappy. Repeat viewings and latecomers will be harder to come by.
The money will be all in the DVD, which is nothing to sneeze at.
Heck, I didn't even like the film ... and I'll be tempted to buy it, simply to complete my Spider-Man "collection."
But I'm not going to see Pirates 3 ... unless and until I hear from reliable sources that a miracle has happened and that series has been saved.
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