It's actually kind of funny. I've had three research projects involving McDonald's this semester. Last time I went to their site was a month ago, and it has changed. They had a whole section devoted to Ronald, Grimace, Birdie, Hamburgler.... I can't find it anymore.
I did find this, however:
http://www.365black.com/
and
http://www.i-am-asian.com/
Somehow, it gave me the giggles.
I know in another thread I was mentioning Extreme Makeover: McDonald's Image Edition. I suppose this was just the next step. It's all fitting with the audience they're trying to "capture."
I'm a little bummed that in a month they'd take Ronald & friends off the site. Admittedly, I was procrastinating on some of my "surface" research, but... the games were kind of interesting.