Quote:
Originally Posted by BarTopDancer
J
And if they are upset that viewers disappeared after the mid-season break why not get rid of the mid-season break?
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Because they wouldn't have anything new to air during sweeps.
What really needs to be done is to do away with the concept of sweeps. Essentially, only the ratings during certain months of the year (February, May, July, November) are what advertisers and networks consult to bargain for advertising prices. So they save all of their "best" (or at least ratings-grabbing) stuff for those months. I still can't believe advertisers buy into that b.s. since it means they're agreeing to pay rates for inflated ratings. Stupid.