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In the end all we're doing is throwing around opinions on what we think is a better product. I used the hamburger reference because it applies. In the end Peets, Starbucks and even Dietrichs are the *fast food* of the coffee world. Mass production of a consumable. Not because I think McDonalds is best. I don't like McDonalds and went nearly 4 years without eating at one for no other reason then I don't like their food.
We also have to keep in mind that we have educated palettes. We have the luxury of having hole in the wall restaurants, independent coffee places and the like at our fingertips. I doubt we are the majority.
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Spork is the new MacGyver
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