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Part of going to Starbucks is the experience though, not just the coffee. They actively market themselves as the "third place," after home and work. I like to go there and get a coffee, maybe a pastry, and hang out with my book. In the winter there might be a fire in the fireplace. The Peet's I've been to have very limited lounging spaces (Town & Country in Palo Alto is one). That's just not their thing. That's cool, but if I want to hang out at the coffee place, Peet's isn't my first choice.
Of course, I don't have the choice of Peet's. Here it's Dunkin' Donuts vs. Starbucks. I don't like DD and I'm always tempted to get one of their muffins until I remember that they have about 30g of fat in them.
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