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Amusing aside.....
A friend of mine is in marketing. A few years back he was working with Burger King. While driving around with an executive VP ultra-mucky muck for the company they decided on a whim to hit In-and-out for lunch. The VP had never been to one and thought he should try it given that BK was getting killed anytime an In-and-out opened near them.
When the VP commented how good the burger was my friend inquired why BK, the much larger company, could not make a burger as good or better. In short his reply was that In-and-out really cares about their food. BK on the other hand is really more of a real estate company than a food store.
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