My 2 cents:
Starbucks made it big by marketing to youth. They even say so on their website.
They do not have the best coffee, but the most convenient.
Quote:
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"We always figured that putting people before products just made good common sense. So far, it’s been working out for us. Our relationships with farmers yield the highest quality coffees. " link
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Speaking of comparing McDonalds to Starbucks, their coffee beat Starbucks for flavor in a recent test.
Link
My favorites are Keane' and Home Brewed.