I think the movie did seem to have some problems in its advertising... I was interested in this film, but that was mostly because it's Pixar AND I love to cook, a secret that only a few (until now) know. I don't know if I would have seen it otherwise.
The only other Pixar film I saw in the theaters was The Incredibles and that was because I was practically dragged. I loved it, but there's no way I would have seen it on my own. Actually, that goes for anything Pixar... the promos don't grab me, except this one.
The boyfriend was absolutely uninterested in this flick. While I highly doubt he'll see it in the theaters, I have a feeling he'll own the DVD when its released.
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