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The image of a teenage boy beating up his own mother so he can steal money from her purse will not quickly fade from memory ...

... They say the ads also are getting results, having already helped spur a steep drop in teen meth use and meth-related crime in the state. Force yourself to sit through them, and it’s not hard to see why. The ads may offend some, but they’re much more likely to make you think twice about doing drugs than a shopworn slogan like “just say no.”

The ads