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Hard for me to say, to me it doesn't seem there is much more reading. But then where I'd put the bar is probably really skewed from reality.
According to a study in 2002 less than half of all adults had read even one book (novel, short story, play, or poem) in the previous 12 months. It was a survey based on self reporting so the real number is probably even less.
So if 80% of kids who read Harry Potter grow up to read one book a year that would be a significant boost over average.
But it wouldn't even show up on my radar. I can't imagine going 12 hours without having a book in front of me at some point let alone months at a time. So I think my perception of what constitutes "a reader" is just too high.
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