thats just silly.
but have to agree with everything fippyshark said. its an advertising company bottom line. they even say so in the 'let us show your product' bit. surely focused on getting males to see it in a viral sort of marketing attempt. kinda cheesy, the girls werent that hot nor costumes very interesting.
the potato sack race and pillow fight were just embarassing and laughable
like I said. silly. it'll probably work like a champ