Do multiple news sources make a difference? I'd say at least that this is getting some press and has something to it.
http://news.sky.com/skynews/article/...281689,00.html
http://uk.news.yahoo.com/skynews/200...45dbed5_1.html
http://www.dailymail.co.uk/pages/liv...n_page_id=1879
http://technorati.com/posts/tag/hexh...n%27s+services (though I'm sure you would discount the blogosphere entirely)
All I did was type "Lyon hexham baby" into Google. It would be nice of you to do some research before you post dismissively on any topic - otherwise, you come off as trollish, which ain't fun at all.