I'll be the dissenting voice.
We're not the target demographic for this contest. Children are. They're going to ask their parents to enter them in a contest so they may win a phone call from their favorite character.
It would have been amazing to get an actual phone call from Mickey Mouse or Buzz Lightyear (if BL was around) when I was a kid. OMG, talk about a dream come true for a child who still believes. How cool would it be for the princess obsessed little girl who has never been to a Disney park to get a phone call from Cinderella or Snow White. I think it's a cute promotion. It will get kids excited about the movie (that is getting decent reviews).
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