Whenever I am in a position to "name" a machine in a network that is not my home stuff I always name them Ned in honor of Ned Ludd.
NA: I don't see a quality reader replacing books but serving as a more convenient carry around than books. I doubt I would use one at home. The fact that the Kindle allows purchases and downloads without having to connect to a computer is a huge thing.
If the aesthetics of the Sony reader were blended with the hardware of the Kindle I probably wouldn't even think twice about trying early adoption.
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