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We have a license at the zoo. We sell beer and wine at concerts, have full bar at some private catered events, and beer at one restaurant. It's not advertised, and we don't sell a bunch so we've not had too many problems with drunkenness during daytime hours.
Concerts, however....
I will say that many people are confused by the large, mandated signage as you leave the zoo saying "NO ALCOHOL BEYOND THIS POINT"!
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