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And I disagree with you! Who wins!?
I'm not sure why buying your groceries or next tank of gas is any less a gift than buying your DVD player. Or how "I give you the ability to buy anything you want in the world" is worse than "I give you the ability to buy anything you want in Home Depot but you have to do it within the next 180 days or the value of this gift will begin dwindling to nothing or you put it away for a special occasion and then completely forget about it."
But then, buying lunch is, to me, no more or less fun than buying a DVD. If you really want to insist that I buy a DVD, I'd really prefer you took the time to try and pick a DVD you think I'd like. Worst case, I return it and get something else (or throw it away which is likely the same result eventually as a gift card). Best case I think you actually care enough to try.
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