Quote:
Originally Posted by Alex
If a gift card can never expire, then a store that issues one is obligated to maintain the systems and databases necessary to redeem them in perpetuity. At least with expiring cards you know that XX months/years/etc. after cessation you can just forget about them. Because it really sucks when developing something new to be told "oh, we can't use that technology because those gift cards we issued for a year back in 1997 won't work with it."
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In the case of my company the "systems and databases" happen to be me and an Excel worksheet. The whole system (not quite the word) makes me twitchy.