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Originally Posted by Kevy Baby
I will start by saying T that this, overall, looks fantastic.
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Aw, shucks.
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OK, some of the edits still seam abrupt to me. In particular: both sides of the soap drop, into the soap squeeze, and into the split screen. When trying to convey "soft", you need soft transitions as well.
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I'm trying to keep the beginning a bit more rough and abrupt, like the soap, and then soften things up once the Dove comes in. Hence why the beginning is also sans music. Would that make sense or no? I'm not sure how to convey it differently. Hmmm.
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Originally Posted by NirvanaMan
True though, depending on how they are judging these, one thing to consider is the fact that most people ignore commercials. Many look away. The VO is a way to get the message across even if the viewer isn't looking at the ad. That said, something disruptive can be just as powerful. Sometimes a complete absence of sound can get the consumers attention just as if not more powerfully than any VO or tune.
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Oooooh. Damn good points. Ok, I'll try out a VO version in a bit too.
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Originally Posted by wolfy999
So it's doesn't actually replace soap then? The takes give me the impression it does. Another thing to think about.
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It is body wash, so it does replace soap. It's quite fine wash too. I just used it for the first time today, and I feel like I bathed in lotion. I am silky!!