I also don't consider it much of a coincidence that this is happening at a point where more and more television and television-replacement content is being viewed online.
In the end, it'll be a matter of whether it's, "I really want to download this video file, I guess I can eat the $.25" vs. "Oh crap, I wasn't paying attention and went over my bandwidth, my bill is $30 higher this month." vs. "I'm apparently not wasting nearly enough of my life on the internet because I'm still using it as much as I ever was and I'm not paying a dime more."
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'He who receives an idea from me, receives instruction himself without lessening mine; as he who lights his taper at mine, receives light without darkening me.'
-TJ
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