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Personally I think it's partly such a big deal because it's a de facto holiday created by the public themselves and not some archaic "recognized" holiday whose meanings and reason for importance are so vague, murky or false that nobody really even knows why it's celebrated anyway. Thanksgiving, Christmas, Fourth of July, etc are all great but really, who of us was around or had anything to do with their creation and so to who of us are they really real? Super Bowl, on the other hand, is very real. Whether it means watching the big game, the big gathering, the food, the goofy commercials or whatever, Super Bowl's meaning and importance are real and tangible and therefore, in my humble opinion, more exciting in some ways. Banks aren't closed, Macy's isn't having a sale, nobody is marching around harping about any "reason for the season." It's just a good old annual excuse to eat, drink and be merry with the added bonus of there actually being an event to have it all around. I think that's why it's spread so much and become so popular. It's common ground and it's fun, which makes it accessible to anyone and so everyone gravitates to it.
Now, if the Giants can knock off the Patriots then I'd say it's worthy of National Holiday status, but we'll see.
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