Kevy: admittedly I did not watch the Superbowl long enough to see the other side's ad. But I don't consider myself swayed by the opposition's ads either. I just go based on knowing what "now" is, versus my suspicion of whatever changes someone is trying to make. Of course someone always stands to profit, no matter what happens, but it isn't profit that scares me, it's profit motive - in other words, if someone is trying to CHANGE something, and I don't know enough about it to know what kind of changes we're talking about.
In general I don't trust any ads regarding political initiatives because, much like campaigns for candidates, they make broad promises of what will happen without telling me the details of how it is supposed to be accomplished. So you really never know what you're voting on, even though you're given the impression of having a "say" in the system. And given that the likelihood of any voting majority in this country actually going to the trouble of looking for and interpreting the actual text of an initiative, I think that activists of any nature know they can promise that Initiative X will do Y, and people will vote based upon that statement, even if Initiative X basically declares that the state will now be run by the Intergalactic Federation with Senator Palpatine installed as Emperor-for-life, and claim Y says that we're voting to put more money into schools and save fuzzy bunnies from absolute annihilation by Vogon bulldozers.
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