I was a little suspicious (sorry; it's in my nature) and
this is legit. However, I did read this (emphasis mine):
Quote:
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Sponsors become involved with this site (and others like it) as a form of advertising and public relations and thus are willing to pay for their messages to be viewed by consumers. They pay CharityUSA.com, the parent entity of the site, on a per-click basis; CharityUSA.com directs a percentage of the total ad revenue collected towards animals shelters and sanctuaries and keeps the remaining funds. (The Animal Rescue Site is not a non-profit entity, so it shouldn't be confused with a charity even though it does direct a significant portion of its revenues to those in need. It exists to make a profit, and that it's still around proves it's succeeding at it.)
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I am not condemning them for this and it appears that ultimately they are doing the right thing. I just know some people might have an issue with this.
And yes, I went and clicked. Weee