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My gut says that the market for park-specific merchandise outside of the parks themselves is not particularly huge. It's there, but most people only want park mechandise if they're at a park. So while Disney makes it available, it doesn't make much sense for them to put up the overhead to catalog and advertise. But if some 3rd party wants to cater to that niche, the merch. sales generated for Disney are gravy, with no extra overhead. Seems like win-win to me.
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'He who receives an idea from me, receives instruction himself without lessening mine; as he who lights his taper at mine, receives light without darkening me.'
-TJ
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