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I think part of the Hillary thing (and I've been very consciously working to call her Clinton) is that we grew used to her as first lady and using first names in reference to first ladies is pretty much standard. Part of that is probably paternalism, part of it is probably that considering their much more prominent spouses we need short hand for differentiating them.
And part of it is Clinton's marketing. She is very consciously marketing herself as Hillary and not Clinton. But of course, just because she markets herself that way does not excuse the press using her self-designated marketing term. This was brought home last Tuesday when MSNBC within seconds referred to Hillary and then Mr. Obama. I know it is harder for on air, off the cuff journalists to stick to editorial standards like at the NY Times but I'd like to see them try more.
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