[mousepod]

You're missing my point.

1 - I have no intention of telling people to go to LP or MS and then call Disney. What I will tell people is that park merchandise can be bought at places other than theme parks. One place to get that stuff is through shopping services like LP or MS, where you have the benefit of internet shopping with pictures, but know that you'll pay a 35% markup. The other place is to call Disney direct. If people want to draw conclusions on how to shop, all the power to them. I'm sorry if I didn't make myself clear earlier.

2 - The difference between all of your examples and the one at hand is the question of "common knowledge". Most consumers know that shopping clubs like Costco are cheap, and quickie-marts like 7-Eleven are expensive. LP calls itself "The #1 Site For Disney" - setting itself up as an authority on all things Disney, especially parks. In this case, a lie of omission costs you, the consumer, 35%.

As far as me standing outside the 7-Eleven and telling people to shop at Costco, that's silly. However, if I had an internet radio show that focused on electronics, for example, I would probably have no problem to tell my listeners to shop around and check out all of the digital cameras anywhere they could, and if they decided on a specific brand, make sure to check CostCo or onecall.com for the cheapest prices.

I would imagine that your company offers something to your customers that they couldn't get elsewhere. Whether that be the ability to run small orders or simply better customer service. If not, and you just take advantage of the fact that most people don't want to spend the energy to go to the Yellow Pages, well, that's an interesting ethics question in itself.