A lot of these are foreign products, so I don't know what the rules are, but I believe in the US, as long as everything shown is actually in the product, it can be arranged any way they want. So, taking that rice ball example that Morrigoon just posted, as long as the amount of carrots, peas, and spices (I think that's what all of that is) is somewhere in the actual ball of rice, it's perfectly allowed. It doesn't matter that in the picture they just all happened to be located around the outside instead of evenly spread through the whole thing as they are in reality.
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